Stories

Explore the stories behind cryptocurrency logos — design history, color psychology, and branding analysis.

Deep Analysis Jul 7, 2025

Bitcoin's Logo Is Tilted 14 Degrees: The Math Nobody Talks About

Phil Wilson calculated that Bitcoin's 14-degree clockwise tilt creates an infinite series sum. The angle also makes the B resemble the number 8 — symbol of infinity in Chinese culture.

Deep Analysis Aug 4, 2025

Kabosu: How One Dog Changed Finance and the Internet

Born in a puppy mill, rescued by a kindergarten teacher, immortalized as a meme, then the face of a $10B cryptocurrency. Kabosu's full biography (2005-2024).

Deep Analysis Sep 1, 2025

The Great Crypto Rebrand Wave

MATIC became Polygon. ETHLend became Aave. Ripple distanced from XRP. When crypto projects rebrand, they signal maturity — and sometimes desperation.

Deep Analysis Oct 6, 2025

When Crypto Meets Art: Logo Design as Cultural Commentary

Uniswap's unicorn is DeFi rebellion. Pepe's frog is cultural appropriation. Dogecoin's dog is anti-design. These logos are art movements disguised as branding.

Deep Analysis Nov 3, 2025

The MasterCard Connection: How TradFi Shaped Bitcoin's Look

Bitboy, Bitcoin's anonymous logo designer, admitted that MasterCard's interlocking circles influenced his design. Traditional finance DNA lives inside crypto's most iconic symbol.

Deep Analysis Oct 20, 2025

5 Crypto Logos With Hidden Meanings

Bitcoin's 14-degree tilt, Cardano's Vitruvian Man reference, Binance's accidental chain, Chainlink's cube illusion, XRP's golden ratio — meanings hiding in plain sight.

Deep Analysis Nov 17, 2025

How the Death of a Dog Moved Crypto Markets

On May 24, 2024, Kabosu the Shiba Inu passed away. Within hours, DOGE and SHIB moved. A dog's death became a market event — the ultimate proof that memes are money.

Deep Analysis Jan 6, 2026

Crypto's Identity Crisis: When Every Logo Looks the Same

Too many blue hexagons, too many geometric abstractions. Crypto has a sameness problem — and the projects that break the pattern gain an outsized brand advantage.

Deep Analysis Jan 20, 2026

From Joke to $10 Billion: The Power of Anti-Branding

Dogecoin, Shiba Inu, and Pepe prove that polished branding isn't required for success. Anti-branding — messy, irreverent, community-driven — can be more powerful.

Deep Analysis Feb 17, 2026

The Future of Crypto Logos: Dynamic Brands and Community Design

NFT-based brand assets, DAO-governed design decisions, on-chain brand guidelines, and animated logos — the future of cryptocurrency visual identity is programmable.