Stories

Logo Deep Dive Oca 8, 2024

The Complete History of the Bitcoin Logo

From Satoshi's plain coin to Bitboy's iconic tilted B — trace the three-stage evolution of the most recognized symbol in cryptocurrency.

Logo Deep Dive Şub 12, 2024

Who Designed the Ethereum Logo?

Richard Stott created the diamond-shaped octahedron just before Ethereum's ICO. Discover the geometry and symbolism behind crypto's second most famous mark.

Logo Deep Dive Nis 8, 2024

How a Japanese Dog Named Kabosu Became the Face of Dogecoin

A rescued Shiba Inu's photo became the internet's favorite meme, then the face of a multi-billion dollar cryptocurrency. This is Kabosu's story.

Logo Deep Dive Haz 3, 2024

The Mathematical Secret Inside Cardano's Logo

Named after Renaissance mathematician Gerolamo Cardano, ADA's logo hides a hypocycloid curve — a shape born from rolling circles inside circles.

Logo Deep Dive May 6, 2024

From Triskelion to X: How XRP Changed Its Logo

XRP's logo journey spans community votes, golden ratio geometry, and a bold rebrand that divided its community. Here's the full timeline.

Logo Deep Dive Eki 7, 2024

Solana's 1980s-Inspired Branding

Solana's gradient palette and angular design draw from California surf culture and 1980s aesthetics. Learn how parallel processing shaped a visual identity.

Logo Deep Dive Kas 4, 2024

The Accidental Blockchain in the Binance Logo

CZ's diamond-shaped logo was meant to be a simple geometric mark. It accidentally resembled interconnected blockchain nodes — and the meaning stuck.

Logo Deep Dive Ara 2, 2024

Why Uniswap Chose a Pink Unicorn

In a sea of blue hexagons, Uniswap picked a hot-pink unicorn. The choice was deliberate: DeFi rebellion meets vaporwave aesthetic.

Logo Deep Dive Oca 6, 2025

Aave Means Ghost: How a Finnish Word Became DeFi's Brand

ETHLend rebranded to Aave — Finnish for 'ghost' — and adopted a friendly phantom mascot that symbolizes the invisible nature of decentralized lending.

Logo Deep Dive Şub 3, 2025

How Matt Furie's Comic Frog Became a Cryptocurrency

Pepe the Frog traveled from a 2005 indie comic to 4chan to a top-100 cryptocurrency. Trace the cultural journey of crypto's most controversial mascot.

Logo Deep Dive Ağu 5, 2024

The Hidden Meaning of the Chainlink Hexagon

Chainlink's logo is more than a hexagon — it's a cube in isometric projection. The 2D-to-3D illusion represents bridging different data worlds.

Logo Deep Dive Eyl 2, 2024

Polkadot: Named After Its Own Logo

Most projects name themselves then design a logo. Polkadot did the opposite — the dot pattern came first, representing its relay chain architecture.

Logo Deep Dive Mar 11, 2024

Litecoin's 'Silver to Gold' Positioning

Charlie Lee deliberately positioned Litecoin as silver to Bitcoin's gold. The silver palette and angled L mirror Bitcoin's design language — by design.

Logo Deep Dive Tem 1, 2024

Monero's Orange and Gray: How Privacy Gets a Palette

Monero's warm orange over cool gray represents duality: visible identity, hidden transactions. Designer Rantjack embedded privacy philosophy into color.

Logo Deep Dive Mar 3, 2025

When Crypto Hires a Design Agency: Stellar's Story

Stellar hired Nordic agency Kurppa Hosk for a professional rebrand. The result: a Saturn-inspired ring that signals cross-border payments and exploration.

Thematic Comparison Ağu 19, 2024

Why Are So Many Crypto Logos Blue?

Blue dominates cryptocurrency branding. Color psychology research shows why: trust, stability, and technology associations make blue the default choice.

Thematic Comparison Eyl 16, 2024

The Hexagon Obsession in Crypto Branding

Hexagons appear in crypto logos 5.4x more than in traditional finance. From Chainlink to Polygon, explore why this shape dominates blockchain branding.

Thematic Comparison Eki 21, 2024

How Crypto Logos Reflect Their Technology

The best crypto logos encode technical concepts: Chainlink's oracle bridge, Solana's parallel lines, Polkadot's relay dots. Design meets engineering.

Thematic Comparison Kas 18, 2024

10 Coins That Changed Their Logo

From Bitcoin's original coin image to Polygon's rebrand from MATIC — these 10 logo changes reveal how crypto projects mature and pivot.

Thematic Comparison Ara 16, 2024

The Golden Ratio in Cryptocurrency Design

Several crypto logos use the golden ratio (1.618) in their proportions. XRP and Cardano embed mathematical harmony that most viewers feel but never see.

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