Истории — История и анализ дизайна крипто-логотипов

Thematic Comparison Авг 19, 2024

Why Are So Many Crypto Logos Blue?

Blue dominates cryptocurrency branding. Color psychology research shows why: trust, stability, and technology associations make blue the default choice.

Thematic Comparison Сен 16, 2024

The Hexagon Obsession in Crypto Branding

Hexagons appear in crypto logos 5.4x more than in traditional finance. From Chainlink to Polygon, explore why this shape dominates blockchain branding.

Thematic Comparison Окт 21, 2024

How Crypto Logos Reflect Their Technology

The best crypto logos encode technical concepts: Chainlink's oracle bridge, Solana's parallel lines, Polkadot's relay dots. Design meets engineering.

Thematic Comparison Ноя 18, 2024

10 Coins That Changed Their Logo

From Bitcoin's original coin image to Polygon's rebrand from MATIC — these 10 logo changes reveal how crypto projects mature and pivot.

Thematic Comparison Дек 16, 2024

The Golden Ratio in Cryptocurrency Design

Several crypto logos use the golden ratio (1.618) in their proportions. XRP and Cardano embed mathematical harmony that most viewers feel but never see.

Thematic Comparison Янв 20, 2025

Meme Coins, Meme Logos: Internet Culture Shapes Crypto

Dogecoin, Shiba Inu, Pepe, and Floki prove that anti-branding can be the strongest brand strategy. How internet culture rewrites the rules of logo design.

Thematic Comparison Апр 22, 2024

From Dollar Signs to Digital Symbols

Bitcoin's B with two vertical strokes mirrors the dollar sign. Explore how cryptocurrency borrows — and subverts — centuries-old monetary design conventions.

Thematic Comparison Фев 17, 2025

Crypto Logos That Tell a Story vs. Just Letters

Dogecoin's Shiba Inu tells a story; Bitcoin's B is a monogram. Compare narrative logos versus typographic marks and why each strategy works.

Thematic Comparison Мар 17, 2025

The Founders Behind the Logos

Some founders designed their own logos (Satoshi, Vitalik's early sketches). Others hired agencies. The founder-designer relationship shapes a project's visual DNA.

Thematic Comparison Апр 21, 2025

Red, Orange, Purple, Pink: Coins That Rejected Blue

Bitcoin chose orange. Avalanche picked red. Solana went purple. Uniswap embraced pink. How color rebels stand out in a sea of blue crypto logos.

Thematic Comparison Май 19, 2025

How Community Votes Shaped Crypto Branding

XRP's logo was chosen by community poll. Bitcoin's symbol evolved through forum consensus. In crypto, branding is governance.

Thematic Comparison Июн 16, 2025

Crypto Logos Inspired by Science and Math

Ethereum's octahedron, Cardano's hypocycloid, Cosmos's atom — these logos draw from Platonic solids, geometry, and physics to signal technical sophistication.

Thematic Comparison Июл 21, 2025

The Role of Anonymity in Crypto Logo Design

Bitcoin's anonymous Bitboy, Monero's privacy-focused design, Pepe's faceless creator — anonymity isn't just a feature, it's a brand strategy.

Thematic Comparison Авг 18, 2025

What Crypto Brand Colors Say About Their Mission

Blue for trust, orange for disruption, green for growth. Analyze how the top 20 cryptocurrency projects align their brand colors with their stated missions.

Thematic Comparison Сен 15, 2025

Crypto Logos vs. Traditional Finance Logos

Hexagons vs. shields. Community art vs. corporate design. Compare how crypto and traditional finance approach visual identity — and what it reveals about values.

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