Stories

Logo Deep Dive Янв 8, 2024

The Complete History of the Bitcoin Logo

From Satoshi's plain coin to Bitboy's iconic tilted B — trace the three-stage evolution of the most recognized symbol in cryptocurrency.

Logo Deep Dive Фев 12, 2024

Who Designed the Ethereum Logo?

Richard Stott created the diamond-shaped octahedron just before Ethereum's ICO. Discover the geometry and symbolism behind crypto's second most famous mark.

Logo Deep Dive Апр 8, 2024

How a Japanese Dog Named Kabosu Became the Face of Dogecoin

A rescued Shiba Inu's photo became the internet's favorite meme, then the face of a multi-billion dollar cryptocurrency. This is Kabosu's story.

Logo Deep Dive Июн 3, 2024

The Mathematical Secret Inside Cardano's Logo

Named after Renaissance mathematician Gerolamo Cardano, ADA's logo hides a hypocycloid curve — a shape born from rolling circles inside circles.

Logo Deep Dive Май 6, 2024

From Triskelion to X: How XRP Changed Its Logo

XRP's logo journey spans community votes, golden ratio geometry, and a bold rebrand that divided its community. Here's the full timeline.

Logo Deep Dive Окт 7, 2024

Solana's 1980s-Inspired Branding

Solana's gradient palette and angular design draw from California surf culture and 1980s aesthetics. Learn how parallel processing shaped a visual identity.

Logo Deep Dive Ноя 4, 2024

The Accidental Blockchain in the Binance Logo

CZ's diamond-shaped logo was meant to be a simple geometric mark. It accidentally resembled interconnected blockchain nodes — and the meaning stuck.

Logo Deep Dive Дек 2, 2024

Why Uniswap Chose a Pink Unicorn

In a sea of blue hexagons, Uniswap picked a hot-pink unicorn. The choice was deliberate: DeFi rebellion meets vaporwave aesthetic.

Logo Deep Dive Янв 6, 2025

Aave Means Ghost: How a Finnish Word Became DeFi's Brand

ETHLend rebranded to Aave — Finnish for 'ghost' — and adopted a friendly phantom mascot that symbolizes the invisible nature of decentralized lending.

Logo Deep Dive Фев 3, 2025

How Matt Furie's Comic Frog Became a Cryptocurrency

Pepe the Frog traveled from a 2005 indie comic to 4chan to a top-100 cryptocurrency. Trace the cultural journey of crypto's most controversial mascot.

Logo Deep Dive Авг 5, 2024

The Hidden Meaning of the Chainlink Hexagon

Chainlink's logo is more than a hexagon — it's a cube in isometric projection. The 2D-to-3D illusion represents bridging different data worlds.

Logo Deep Dive Сен 2, 2024

Polkadot: Named After Its Own Logo

Most projects name themselves then design a logo. Polkadot did the opposite — the dot pattern came first, representing its relay chain architecture.

Logo Deep Dive Мар 11, 2024

Litecoin's 'Silver to Gold' Positioning

Charlie Lee deliberately positioned Litecoin as silver to Bitcoin's gold. The silver palette and angled L mirror Bitcoin's design language — by design.

Logo Deep Dive Июл 1, 2024

Monero's Orange and Gray: How Privacy Gets a Palette

Monero's warm orange over cool gray represents duality: visible identity, hidden transactions. Designer Rantjack embedded privacy philosophy into color.

Logo Deep Dive Мар 3, 2025

When Crypto Hires a Design Agency: Stellar's Story

Stellar hired Nordic agency Kurppa Hosk for a professional rebrand. The result: a Saturn-inspired ring that signals cross-border payments and exploration.