Complete Guide to Cryptocurrency Brand Colors

Color is one of the most powerful tools in brand identity. In cryptocurrency, where projects compete for attention in a crowded market, color choices carry enormous weight. A single hex code can trigger instant recognition. Bitcoin's orange, Ethereum's blue-purple, and Solana's vivid gradient are as much a part of their identity as their underlying technology. This guide catalogs the official brand colors of major cryptocurrencies and provides practical guidance for designers, developers, and content creators who work with these assets.

Bitcoin: The Original Orange

Bitcoin's signature color is #F7931A, a warm, saturated orange that has become synonymous with cryptocurrency itself. In RGB terms, that translates to (247, 147, 26). The color was established by the anonymous designer known as Bitboy in 2010 and has remained unchanged ever since.

The orange was a deliberate departure from Satoshi's original gold tones, communicating energy and approachability rather than traditional wealth. On white backgrounds, the contrast ratio is approximately 2.5:1, which falls below WCAG AA standards. Use the orange as an accent rather than a primary text color.

Ethereum: Blue-Purple Precision

Ethereum's brand color is #627EEA, a distinctive blue-purple that sits between indigo and periwinkle. The RGB values are (98, 126, 234). This color reflects Ethereum's positioning as a platform for smart contracts and decentralized applications, evoking trust, intelligence, and technical sophistication.

The diamond-shaped logo uses this single color with tonal variations created through opacity differences. The lighter facet uses about 60% opacity, creating a three-dimensional effect. On white, the contrast ratio is roughly 3.8:1, acceptable for large text but requiring darker alternatives for body copy.

Solana: The Gradient Statement

Solana's brand identity centers on a gradient that sweeps from #9945FF (a rich purple, RGB 153, 69, 255) to #14F195 (a bright mint green, RGB 20, 241, 149). This gradient has become one of the most recognizable visual signatures in the crypto space.

Implementing Solana's gradient in CSS is straightforward: a linear gradient at roughly 245 degrees from the purple to the mint. However, designers should be cautious about accessibility. Neither endpoint color provides sufficient contrast against white backgrounds for text. Solana's own brand materials use the gradient primarily for decorative elements, with black or white text on solid backgrounds for readability.

cardano-xrp-and-chainlink">The Blue Chips: Cardano, XRP, and Chainlink

Cardano uses #0033AD, a deep, authoritative blue (RGB 0, 51, 173). This is a serious, institutional color that reflects the project's academic roots and methodical approach to development. It offers excellent contrast against white (8.5:1) and works well as a primary text color.

XRP employs #23292F, a near-black dark gray (RGB 35, 41, 47). This neutral, corporate tone positions XRP as a financial infrastructure project rather than a speculative asset. The color provides outstanding contrast ratios against light backgrounds (14.7:1) and pairs well with virtually any accent color.

Chainlink uses #375BD2, a medium blue (RGB 55, 91, 210) that balances approachability with technical credibility. Applied to the project's distinctive hexagonal logo, the blue evokes networking, connectivity, and reliability. It maintains a contrast ratio of about 5.2:1 against white, meeting WCAG AA standards for all text sizes.

dogecoin-avalanche-and-monero">Warm Spectrum: Dogecoin, Avalanche, and Monero

Dogecoin is represented by #C2A633, a golden tan (RGB 194, 166, 51) that complements the Shiba Inu mascot's fur. The color walks a line between playfulness and value, suggesting both a joke and actual gold. It struggles on white backgrounds (contrast ratio around 2.1:1), so it works best as a logo accent or on darker surfaces.

Avalanche uses #E84142, a vivid red (RGB 232, 65, 66). Red is rare in cryptocurrency branding, which makes Avalanche immediately distinguishable. The color communicates speed, power, and the kinetic energy implied by the project's name. It achieves a contrast ratio of approximately 4.2:1 against white, suitable for large text and graphical elements.

Monero employs #FF6600, a pure, bold orange (RGB 255, 102, 0). While similar to Bitcoin's orange at first glance, Monero's shade is more saturated and red-shifted. This differentiation is subtle but meaningful. Monero's orange is paired with a gray secondary color (#4C4C4C) in most official materials.

uniswap-polkadot-and-bnb">The Distinctive Ones: Uniswap, Polkadot, and BNB

Uniswap chose #FF007A, a hot pink (RGB 255, 0, 122) that is unlike almost anything else in the crypto landscape. Combined with the unicorn mascot, this color positions Uniswap as bold, unconventional, and unapologetically different from the blues and blacks that dominate DeFi branding. The pink offers a contrast ratio of about 4.0:1 against white.

Polkadot uses #E6007A, a magenta-pink (RGB 230, 0, 122) that is close to Uniswap's pink but slightly warmer. Polkadot's color is applied to a simple circular logo with a pattern of smaller circles, representing the project's multi-chain architecture. The two projects' similar colors occasionally cause confusion in quick-glance situations.

BNB (Binance) is identified by #F3BA2F, a golden yellow (RGB 243, 186, 47). As the native token of the world's largest cryptocurrency exchange, BNB's color appears on countless trading interfaces. The yellow is warm and inviting but faces serious contrast challenges on white backgrounds (1.9:1 ratio). Binance typically places the yellow logo on dark backgrounds to maximize visibility.

litecoin-stellar-cosmos-and-polygon">The Understated: Litecoin, Stellar, Cosmos, and Polygon

Litecoin uses #345D9D, a classic medium blue (RGB 52, 93, 157). Often described as the silver to Bitcoin's gold, Litecoin's blue replaced an earlier silver-gray scheme. The current blue is professional and reliable, achieving a 5.8:1 contrast ratio against white.

Stellar employs #000000 (pure black) as its primary logo color, with a characteristic white ring element. This minimalist approach gives Stellar maximum flexibility across contexts. The rocket-shaped logo is rendered in black on light backgrounds and white on dark backgrounds without any loss of identity.

Cosmos uses #2E3148, a deep navy-purple (RGB 46, 49, 72). This dark, space-inspired color supports the project's cosmic naming theme. It functions almost like black but with enough purple undertone to feel distinctive. Contrast against white is excellent at 13.3:1.

Polygon is branded with #8247E5, a vivid purple (RGB 130, 71, 229). After rebranding from MATIC, Polygon adopted this purple as a core identity element. The color is contemporary and tech-forward, with a 5.1:1 contrast ratio against white that meets WCAG AA for standard text.

Practical Usage Tips

When working with cryptocurrency brand colors, several considerations apply across the board.

Dark mode compatibility is essential. Colors like BNB's yellow and Dogecoin's gold that struggle on white backgrounds often perform well on dark surfaces. Always test logos and color applications in both light and dark contexts.

Accessibility compliance should not be optional. Use brand colors for decorative elements, logos, and accents, but ensure that text content meets WCAG AA standards (4.5:1 for normal text, 3:1 for large text). When a brand color falls short, pair it with compliant text colors.

Color consistency across devices requires sRGB for web. Print materials may need CMYK conversions that shift hue and saturation, so refer to official brand kits when available.

Neighboring colors matter. Uniswap's pink next to Polkadot's magenta, or Bitcoin's orange next to Monero's orange, creates confusion. When displaying multiple logos together, ensure spacing and consider labels.

For deeper analysis of individual brand color systems, including complementary palettes, tint variations, and real-world usage examples, visit colorfyi.com/brands/ where each brand's color ecosystem is broken down in detail.