Stories

Logo Deep Dive Tháng 1 8, 2024

The Complete History of the Bitcoin Logo

From Satoshi's plain coin to Bitboy's iconic tilted B — trace the three-stage evolution of the most recognized symbol in cryptocurrency.

Logo Deep Dive Tháng 2 12, 2024

Who Designed the Ethereum Logo?

Richard Stott created the diamond-shaped octahedron just before Ethereum's ICO. Discover the geometry and symbolism behind crypto's second most famous mark.

Logo Deep Dive Tháng 4 8, 2024

How a Japanese Dog Named Kabosu Became the Face of Dogecoin

A rescued Shiba Inu's photo became the internet's favorite meme, then the face of a multi-billion dollar cryptocurrency. This is Kabosu's story.

Logo Deep Dive Tháng 6 3, 2024

The Mathematical Secret Inside Cardano's Logo

Named after Renaissance mathematician Gerolamo Cardano, ADA's logo hides a hypocycloid curve — a shape born from rolling circles inside circles.

Logo Deep Dive Tháng 5 6, 2024

From Triskelion to X: How XRP Changed Its Logo

XRP's logo journey spans community votes, golden ratio geometry, and a bold rebrand that divided its community. Here's the full timeline.

Logo Deep Dive Tháng 10 7, 2024

Solana's 1980s-Inspired Branding

Solana's gradient palette and angular design draw from California surf culture and 1980s aesthetics. Learn how parallel processing shaped a visual identity.

Logo Deep Dive Tháng 11 4, 2024

The Accidental Blockchain in the Binance Logo

CZ's diamond-shaped logo was meant to be a simple geometric mark. It accidentally resembled interconnected blockchain nodes — and the meaning stuck.

Logo Deep Dive Tháng 12 2, 2024

Why Uniswap Chose a Pink Unicorn

In a sea of blue hexagons, Uniswap picked a hot-pink unicorn. The choice was deliberate: DeFi rebellion meets vaporwave aesthetic.

Logo Deep Dive Tháng 1 6, 2025

Aave Means Ghost: How a Finnish Word Became DeFi's Brand

ETHLend rebranded to Aave — Finnish for 'ghost' — and adopted a friendly phantom mascot that symbolizes the invisible nature of decentralized lending.

Logo Deep Dive Tháng 2 3, 2025

How Matt Furie's Comic Frog Became a Cryptocurrency

Pepe the Frog traveled from a 2005 indie comic to 4chan to a top-100 cryptocurrency. Trace the cultural journey of crypto's most controversial mascot.

Logo Deep Dive Tháng 8 5, 2024

The Hidden Meaning of the Chainlink Hexagon

Chainlink's logo is more than a hexagon — it's a cube in isometric projection. The 2D-to-3D illusion represents bridging different data worlds.

Logo Deep Dive Tháng 9 2, 2024

Polkadot: Named After Its Own Logo

Most projects name themselves then design a logo. Polkadot did the opposite — the dot pattern came first, representing its relay chain architecture.

Logo Deep Dive Tháng 3 11, 2024

Litecoin's 'Silver to Gold' Positioning

Charlie Lee deliberately positioned Litecoin as silver to Bitcoin's gold. The silver palette and angled L mirror Bitcoin's design language — by design.

Logo Deep Dive Tháng 7 1, 2024

Monero's Orange and Gray: How Privacy Gets a Palette

Monero's warm orange over cool gray represents duality: visible identity, hidden transactions. Designer Rantjack embedded privacy philosophy into color.

Logo Deep Dive Tháng 3 3, 2025

When Crypto Hires a Design Agency: Stellar's Story

Stellar hired Nordic agency Kurppa Hosk for a professional rebrand. The result: a Saturn-inspired ring that signals cross-border payments and exploration.